Sunday, September 13, 2009

Assignment 1: Nissan Cube

Well I'm unsure about the assignment and how exactly this is suppose to be but I gave it my best shot. Hope this is correct!


Three Ideas


Idea 1:


Tag: Don't think Car. Think Cube. Nissan Cube.


The Nissan Futuristic Cube is the great connector. With this car, you are able to connect with anyone who has the cube as well. How? Well, this car has a build in cubecam (webcam) and screen that will allow you and anyone with the cube to chat. So while you are driving, you can talk cube to cube with other Nissan drivers.

Make it a cube for the family. Talk to your wife, talk to your husband, your children, your mother or father. The cube is for everyone. 

Explore the future. Explore Nissan Cube.


Idea 2:


Tag: Drive on Cube Control


Reach your destination with the new Nissan Cube. With the cube you can type in any location and the cube will get you there. This is a cube for the road. Cruise control just got tripled. No touching of the steering wheel needed. Just simply type in the address and drive on cube control. No getting lost or making wrong turns. The cube will get you there. 

The Cube control is computer programmed to know every stop light, every stop sign or yield sign between you and your destination. It also has sensors that dictate other cars around you. So NO accidental car wrecks are possible. And if at anytime you feel a little too anxious, simply touch a button and your back in control of your cube.

There's only one way to drive and that's cube control.


Idea 3:


Tag: Think creative. Think Left.


This cube is the all- purpose cube. It is made comfortably for both left and right hand drivers. This four seated car is  split into two sections. The left side of the cube is the creative side. The right side is the smart side of the cube. 

The great thing about the "left" creative side of the cube is that it makes left hand driving a little more friendly. A button is located near the steering wheel. When this button is pushed a stick shift will emerge. This stick will look similar to the one on the right and it will work all the same. This cube stick shift allows the left hand driver to control more comfortable on the left side of the car. No more reaching across or using the right hand to switch gears.

The "right" smart side of the car gives you the everyday essentials of life. Charge your phone with the cube. Enjoy the free web browsing, connect with friends. The creative side is also equipped with a GPS system in case you need a little bit more help getting to your destination. 

Think left. Think right. Think Nissan cube.

1 comment:

  1. I think idea number 3 is working the most. You could think of some tags/headlines revolving around "Think left" concept to create a campaign.

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