Sunday, September 13, 2009

week 1: Nissan Cube

So right now my ideas are all a kind of mish-mash. I'll take all the comments and feedback I can get. So here are my 3 campaign ideas thus far:

Get My Vibe
Tag- driving for the masses or get the message

So far I only have two general headlines but I was thinking along the lines of the typical high school stereotypes and making a geek look cooler or a jock smarter with the car.
- Drive to somewhere where you CAN get service
-He needs more than just a two-door

keys
Tag- plug in

With this one I was thinking more about what you would use on a laptop and relating it to human interactions and the car
-delete friend
-enter new destination
-return home
-escape awkwardness
-shift into gear

your rolling profile
Tag- your status update or expressively yours

This tag could also work with the get my vibe campaign.
-comes with a profile picture
-don't forget your password
-twitter at the backseat driver
-Cube is ____ing
-host a chat room
-take a spin around the network
-can you see me now?




1 comment:

  1. Your "Plug-in" idea is cool. I can see lots of possibilities of translating a mobile computer to the cube. Maybe use a computerish font or keyboard keys?

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