Let's talk about the competition — and not just the one inside our class. The ADC has provided a list of categories you can enter. For the purposes of this class, your campaign must be copy driven. But that's not to stop you from trying a few other categories on for size.
ADVERTISING
Integrated Advertising (including Branding, Digital, Mobile, etc.)
Integrated Advertising – “Outside the Box”
Newspaper/Magazine Print
Poster or Outdoor
INTERACTIVE
Interactive Design/Advertising Online Advertising
Interactive Design / Website Design or Interactive Advertising / Website
Online Branded Content (including Social Media, Video, Podcasts, etc.)
Wireless Device Applications (including Mobile Media, PDA, etc.)
DESIGN
Corporate and Promotional Design - Logo/Trademark
Corporate Identity Program (including Apparel, for ex)
Environmental Design (including Retail, Restaurant, Office, Outdoor, Vehicle)
Editorial Design (including Magazine, Newspaper, Photography, Illustration)
Package or Product Design
They've also provided the specs. Familiarize yourselves with these early on as they will dictate your deliverables.
Read the details here:
https://www.adcglobal.org/education/competition/
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