Here's a preview of an interesting article about the flaws of Nissan's campaign for cube.
I Ran Out Of Gas On The Way To the Brand Experience
by Steve Smith, Tuesday, July 14, 2009, 12:30 PM
"It seems the auto segment should be farther along in mobile than this. I was trying to mimic the curious consumer, but it proved too hard to scratch the itch that a mediocre branded app experience had caused.
"Admittedly, even on the Web I don't find the Cube promotions very engaging. The product site is also a relentless stream of specs that fails to extend the fun and sprightly brand promise of the car being a 'mobile device.'"
Full length article:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109760&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=cube&page_number=0&searchTab=all
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