Heres my progress so far on the Nissan Cube. I'm thinking of approaching the campaigns from 3 different angles. The first would be focused mainly on the styling of the interior and exterior and I'm picturing it as being really conceptual and out there. The second one would focus more on how the car is being touted as a social destination. The third would be concentrating on the features of the car. I'm going to try and link all of these campaigns to the concept of the car being a "mobile device."

Here are my headlines so far, its a pretty mixed bag.

Taking it back to reality

Lets get physical again

Get out there and go

Welcome to the new meet and greet

Quit typing and start driving

Your mobile connection

Everything is within reach

Get on the go

Look, no wires

Completely wireless

You'll love being the center of attention

Cruising through life without being boxed in

Live life outside the box

Social networking makes progress

Operating system = You

True recreational vehicle

Portable chill pad

Mobile mixer

Drive to connect

The new interface

Connect with reality

Social power supply

Disconnect. Enter. Connect

Wont fit in your pocket, but will fit four of your friends

Batteries included

It's all a big jumble right now but I'm working on it!