NISSAN CUBE, Progress

Hello,

Below are the headlines and ideas that I have been working with for the Nissan cube project.

My first campaign is based on the fact that you are able to do with you car that you are not able to do with your other mobile devices.

virtually impossible
creating a new reality
no need for a texting plan
it really does take you places
no apps required
so secure, you won't need an anti-virus protection
surf or drive?
browse the real world
warning! clicking here might cause social interaction
www...
don't limit yourself to a keyboard
real life status update
create real memories
no software updates required
true wireless connection
can you do this with your phone?
the only thing you have to read are signs
how fast does your phone go?
water resistant
see life through a bigger screen
is there really an app for everything?
extension to your other social networking sites
discover world on your own
not everything you see on the internet is true. make sure you check it yourself!
as easy to use as your phone
social interactions are personal again

For my 2nd campaign I was aiming at the fact that Nissan cube is an extension to your home.

designed for life
home away from home
don't limit yourself to just one home
feel home everywhere
bigger than some apartments
more spacious than some apartments
more spacious than your dorm room
moving away from home? not anymore
home on the go
a fashionable home
framing life
a whole new lifestyle
half machine, half you
your mechanical extension
your mechanical you
no more homesickness
this is home
house on wheels
mobile home
bigger than your friends apartment
no need to buy furniture
comes furnished
want to come over to my place?
first time you will want to be a designated driver

For my 3rd campaign I was aiming at the fact that Nissan cube is so customizable and can fit everybody's style.

a different style everyday
eye catching
what mood are you in today?
build your cube
every cube is different
a car with your personality
different experience every time your drive
want to stand out?
because we are not all the same
distinctive
cubism is back
feeling artsy?
your friends will want to drive with you
something your parents will envy you
hey! check my ride
you can be the pimp of this ride
you are in control of more then just driving
never mistake your cube
you are the center of attention
stand out
show the world who you are
hello world
a car is an accessory too
'wear' it with pride
a car does have a personality
you wouldn't wear the same shirt everyday either
when you go out, look your best!
matchy match match match
'it matches your eyes!'